Career
Two decades across three continents

2025 to present
Shareholder
Cryntara Limited
Shareholder in a software development and IT consulting company.
2023 to present
Business Advisor
Limassol, Cyprus
Strategy, operational and financial efficiency, risk analysis and international expansion for client companies.
2023
Director
Software development and IT consulting company
Led commercial management, partnerships and day to day direction of an IT company.
2019 to 2021
Independent business and property ventures
Israel
Developed and managed his own business and property projects.
2012 to 2018
General Distributor
BlueFilters GmbH, Germany
Built distribution for a German manufacturer, handling supplier negotiation and strategic sales.
2007 to 2011
Factory Distributor
Scott Fetzer Company, Ohio, USA
Represented a US manufacturer, managing sourcing, sales teams and channel growth.
2005 to 2007
Owner
Apropos Thai Restaurant, Herzliya, Israel
Ran restaurant operations, staffing, suppliers and financial management.
2000 to 2005
Sales Manager
Yes satellite television, Kfar Saba, Israel
Led sales for a national satellite television provider.
1998 to 2000
Food and Beverage Department Manager
Sheraton Tel Aviv
Managed food and beverage operations, service standards and purchasing.